Branded Chunk #1

Alissa Quart takes her audience on a eye opener journey of the reality of the marketing of teenagers. Thus, introducing the readers to the disturbing advertisers who have targeted younger teens to promote their advertisement. Branded consists of diverse topics that are rapidly being place in the lives of teenagers. The main focus: the infatuation of branding items. Over the last decade, there has been a increase in the intensity that malefactors employ to sell their stuff to the young. Quart states" They have grown up in the age of the brand, bombarded and defined by name products and intrusive and clever advertising." (Pg xvi) Throughout the first chunk, Branded begins her chapters with tweens whom have been victims of this silent crime. Quart further maintain credibility by discussing interviews which allows the readers to get keen insight about the problem. Brand consciousness sets in early. " One twelve year old murmured to me when a girl clad in Reebok gear passed by," Adidas is cooler." (Pg14 ) Additionally," it is common for mothers and daughters in upper-middle -class areas to wear the same expensive brand -name clothes. While the mothers strives to look twelve years younger, the daughter strives to look twelve years older. They meet in between. "(Pg16)

Questions:

1) Is branding really a crisis. Or is it just individuals who have a particular style and have high priorities about fashion?

2) Quart uses interviews to maintain credibility. However, she states so far only tweens in Middle School. As a student in High School does it have an affect on you or is it just pre-teen drama that the tweens discuss.